Image: Not Lost in New York by Trey Ratcliff on Flickr

Advertising is everywhere; online, on television, in magazines and newspapers, and on streets. These online resources cover various types of advertising along with information on the techniques and language used in advertisements. SCIS 1697987

Advertising Standards authority

The New Zealand code for advertising to children. August 2010. The association seeks to maintain an acceptable standard of advertising through voluntary self regulation of the various media groups.

Suggested level: primary, intermediate, secondary

Don’t buy it. Get media smart

“A media literacy website for young people, that encourages users to think critically about media and become smart consumers. Activities on the site are designed to provide users with some of the skills and knowledge needed to question, analyze, interpret and evaluate media messages.” (Taken from the ‘About this site’ page.)

Suggested level: primary, intermediate

The language of advertising claims

Ten basic techniques advertisers use ‘to create the necessary illusion of superiority’. The list can be used to analyse advertiser’s claims and evaluate the language in advertisements.

Suggested level: intermediate, secondary

Media smarts

Covers various issues that relate to the targeting of marketing to children and young people.

Suggested level: primary, intermediate, secondary


Encyclopaedia Britannica Online provides information on advertising. For secondary students, the EPIC database Opposing Viewpoints is a good place to start.  School login (username and password) is required.

Suggested level: primary, intermediate, secondary

Have you thought about of fiction with your class to support your topic? The following are some suggestions for your students (and you!) to read and enjoy.

Berenstain Bears and the trouble with commercials, by Stan and Jan Berenstain, 2007 (picture book)
Have I got a book for you?, by Melanie Watt, 2009 (picture book)
How to sell toothpaste, by Leonie Thorpe, 2012  (YA fiction) Teacher resource available  here


Advertising and marketing techniques aimed at children. Youtube 8.09

Buy me that too Part 1/ 1 Youtube 14.45

Buy me that too Part 2/2 Youtube 13.59

Buy me that 3. Food advertising to children 9:53 9:19 9:19