Advertising

Image: Not Lost in New York by Trey Ratcliff on Flickr

Advertising is everywhere; online, on television, in magazines and newspapers, and on streets. These online resources cover various types of advertising along with information on the techniques and language used in advertisements. SCIS 1697987


Advertising Standards authority

The New Zealand code for advertising to children. August 2010. The association seeks to maintain an acceptable standard of advertising through voluntary self regulation of the various media groups.

Suggested level: primary, intermediate, secondary
www.asa.co.nz/codes/codes/code-for-advertising-to-children/


Don’t buy it. Get media smart

“A media literacy website for young people, that encourages users to think critically about media and become smart consumers. Activities on the site are designed to provide users with some of the skills and knowledge needed to question, analyze, interpret and evaluate media messages.” (Taken from the ‘About this site’ page.)

Suggested level: primary, intermediate
http://pbskids.org/dontbuyit/


The language of advertising claims

Ten basic techniques advertisers use ‘to create the necessary illusion of superiority’. The list can be used to analyse advertiser’s claims and evaluate the language in advertisements.

Suggested level: intermediate, secondary
http://sunset.backbone.olemiss.edu/~egjbp/comp/ad-claims.html


Media smarts

Covers various issues that relate to the targeting of marketing to children and young people.

Suggested level: primary, intermediate, secondary
http://mediasmarts.ca/marketing-consumerism


EPIC

Encyclopaedia Britannica Online provides information on advertising. For secondary students, the EPIC database Opposing Viewpoints is a good place to start.  School login (username and password) is required.

Suggested level: primary, intermediate, secondary
www.tki.org.nz/epic2


Books
Have you thought about of fiction with your class to support your topic? The following are some suggestions for your students (and you!) to read and enjoy.

Berenstain Bears and the trouble with commercials, by Stan and Jan Berenstain, 2007 (picture book)
Have I got a book for you?, by Melanie Watt, 2009 (picture book)
How to sell toothpaste, by Leonie Thorpe, 2012  (YA fiction) Teacher resource available  here

Videos

Advertising and marketing techniques aimed at children. Youtube 8.09
www.youtube.com/watch?v=9tD6OQExL5Q

Buy me that too Part 1/ 1 Youtube 14.45
www.youtube.com/watch?v=d7VNFO4ksCE

Buy me that too Part 2/2 Youtube 13.59
www.youtube.com/watch?v=bgP3_ZJVs7k

Buy me that 3. Food advertising to children
https://youtu.be/1hh1tXWlGxo 9:53
https://youtu.be/Tun_r7_O-ng 9:19
https://youtu.be/L_5VT3vNto0 9:19