With the advent of international air travel tourist visitors to New Zealand steadily climbed in the 1960s. A major selling point by the tourist department (apart from the promotion of Māori culture as an exotic destination) was New Zealand’s ‘pristine natural environment’ and a chance for visitors to experience early adventure tourism. Tourists were invited to visit and explore our ‘untouched’ scenery from geysers to the Tasman glacier in this photograph.
What is ecotourism and what are some New Zealand examples today?
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