.  Opportunities in the school day to see adults reading

.  Talking with students about why they read, how they read - strategies etc and what  they read and why they read and when they read…  

.   Male reading role models for boys

.   Helping parents understand their importance as role models - parent / teacher interviews.

.   Dads and lads.

.   Male teachers reading aloud at lunchtime, or reading outside to a group.

.   S.S.R happening everyday with a teacher reading, followed by sharing / talking about books.

.   Teachers reading a book / newspaper / ipad at lunchtime.

.   Photos of teachers, prefects, other students, celebrities reading..

.   Teachers favourite books - now, childhood etc

.    Parents have info in newsletter, other forums / opportunities.

.    Quotes from readers.

.    Visitors to school asked about reading.